About Urban Farm and Kitchen

Hello and welcome to Urban Farm and Kitchen. A food website and recipe destination founded by Luay Ghafari in 2019.

Urban Farm and Kitchen began with a small garden, a few tomato plants, and a craving for the flavors of home. Our mission is to bring those two worlds together: the garden that grounds us and the kitchen that feeds us.

We share seasonal recipes rooted in Eastern Mediterranean and Levantine traditions, along with easy baking recipes and preservation ideas that anyone can try.

Read more about Luay, our founder, lead recipe developer, photographer and gardener expert.

Our Mission

Every piece of content we publish, whether on this website or on our social media channels, centers around these themes:

  • Accessibility. We believe cooking and baking should be enjoyable, not intimidating and every recipe is written with the home cook in mind.
  • Flavor. From zesty salads to slow-roasted vegetables and fragrant breads, each dish is guided by taste and balance rather than complexity.
  • Ingredients. The garden is our pantry. We highlight what’s fresh, seasonal, and local, letting each ingredient speak for itself.
  • Tradition and innovation. We honor the dishes that shaped us while reimagining them for modern kitchens and global palates.
Luay holding a harvest basket with broccoli and beets.
Bowl of pasta.

What We Share

At Urban Farm and Kitchen, you will find:

Photo of Luay Ghafari in a kitchen.
Photo of Luay Ghafari with a stack of books.

Editorial Pillars

We get it! Ingredients are expensive, and your time is valuable. Nothing hurts more than following a random recipe from social media or a Google search, and it turns out awful. That’s not an experience we want for any of our readers.

With over 3 million views a year and 350,000 Social Media Followers, trust is really important to us. This is why we are committed to:

  • Recipe Testing before publishing.
  • Including step-by-step recipe photos and ingredient shots, as well as videos whenever possible.
  • Researching recipe backgrounds and providing important and contextual information.
  • Seasonality & locality. We prioritize ingredients that are in season or local to many readers, adapting recipes where necessary.
  • Transparency. When we work with brands or use affiliate links, we disclose relationships openly.
  • Respect for tradition & innovation. While we honor family and regional recipes, we believe in thoughtful adaptation and evolution.

Connect With Us

There are several ways you can connect with us and stay up to date with new recipes, meal plans, special offers and more. The best way would be to sign up for our Email Newsletter. You can also follow us on Instagram, TikTok, Facebook, Threads, Pinterest and YouTube.

For business inquiries or to request a Media Kit, feel free to contact us directly or check out my business page for more information about previous partnerships. We have worked with many amazing brands including Vitamix, Metro Ontario, Kubota, Daily Harvest and more.